A number of products from Beanies are Sugarwise certified.
Sugarwise was founded by Rend Platings in 2015 with a vision to make a difference. Rend want to make a positive change after reading a WHO (World Health Organisation) report stating that we should limit our intake of free sugars to no more than 5% of our daily calories.
Free sugars are added to products as well as sugars naturally present in honey, fruit juice and syrups. A lot of products that are marketed as ‘healthy’ and ‘sugar-free’ are high in free sugars. The goal of Sugarwise is simple:
- To increase the amount of low free sugar choices available in today’s market.
- Raise awareness and drive the demand for lower sugar products.
- Encourage clarity and transparency in labelling to allow shoppers to truly understand what they are purchasing.
- To make it more straightforward for people to make educated lower sugar choices.
The Sugarwise certification is available across the 28-member states of the EU, Switzerland, Russia, Turkey, the US, Mexico, Canada, Australia, New Zealand and our home, the UK, so be sure to look out for this label in these countries.
The Sugarwise criteria
The Sugarwise criteria outline a number of certification classes that a product must follow to advertise within the European Union. The products you’ll find when shopping will be marked with three logos as seen below:
The Sugarwise logo and certified low sugar logo demonstrate that:
This product contains a maximum of 2.5g of overall sugars per 100ml for a drink product or;
5g of overall sugars per 100g for food products.
The 0 teaspoons logo can be used alongside the Sugarwise mark and the sugar-related claim being certified.
This logo is an additional way of demonstrating “no added sugar”.
When you see all three logos together, this expresses that both the low sugar and no added sugar claims have been certified by Sugarwise.
More on Sugarwise
In addition to operating the certification system, Sugarwise advocates educates and campaigns for the increased availability, visibility and demand for low free sugar options around the world.